Content, last 30 days
Closed loop- Captured
19 content items logged, latest Oct 26
Content · Oct 26 - Signal
Not recorded yet
- Insight
Not recorded yet
- Action
Content Posted
Content · Oct 26 - Outcome
19 confirmed posted
Content · Oct 26
This week: reels on Oct 26, 2026 · reels on Oct 25, 2026 · reels on Oct 24, 2026 · on-site visit on Oct 23, 2026. Coming up: Model home grand opening weekend Sat 11/7 and Sun 11/8, 11 a.m. to 4 p.m.
Nora, your friendly AI, answers from Maple Court Homes (Demo)'s visits, check-ins, reviews and posts, with dates. Great for owner-call prep.
On-site visit on Oct 23, capturing new photos and video.
Held the Oct 25 monthly check-in with the project team to set the plan for what's next.
Homeowners are naming the office team in 5★ reviews.
Latest homeowner review (Oct 26, 4★): "Lovely homes. Wish the sales center had weekday hours."
Filling the next homes: boosting the current incentive (Quick move-in on home 3 with a landscape package).
Showing the builder's newest work as it is finished: model home staging photos.
Ambassador visit Sat Nov 7, the first day of grand opening weekend, to film guests and the sales team.
A reply on every new Google review, plus incentive promotion.
Next check-in mid-November; next owner update in November.
Google Business Profile results (searches, calls, direction requests and website clicks) are not in this report yet.
What we shot, posted and promoted for this community, how people responded, and what we need from you. Everything here is invented so you can see how a builder owner would follow the work from one page.
Where this comes from in a live account: our scheduled-post tool, the ad account, the review profiles and the monthly check-in. Sample data.
This week
6 items, ordered by what costs the most if it waits. Each one is built from the sections below.
Grand opening weekend is Sat 11/7 and Sun 11/8 (in 11 days). The countdown posts and the ad need the final hours and the offer, and the offer ends Sun Nov 8 (in 12 days). Incentives
Finish carpenter crew spotlight, Home 3 quick move-in walk-through. Both are shot and edited. We post each one as soon as you approve it. Content
A 4-star review from yesterday asks for weekday sales center hours. A short, friendly reply helps the next buyer who reads it. Reviews and messages
1 story is waiting on you. Stories from real families are the proof buyers trust most. Proof library
We added a visit for the first day of grand opening weekend, so we can film 4 things there, starting with guests arriving. The full shoot list is under Next shoot. Next shoot
4 of 5 items are still open. Each one unlocks something on this page. What we need from you
Where this comes from in a live account: the content queue, the review profiles, the shoot calendar and the access list. Sample data.
Content
Posts, reels and stories for this community: what is live, what is filmed and waiting, and what is planned.
Model-home tour reel
Reached 3,200 people and was saved 210 times. Short video from the model home does the most work, so the next reels follow the same pattern.
| Idea | Format | Status | When | Next step |
|---|---|---|---|---|
| Model-home tour reel | Reel | Posted | Posted Oct 26 | Pin it for grand opening week |
| Finish carpenter crew spotlight | Crew clip | Filmed, waiting to post | Planned for Oct 29 | Builder approves the cut |
| Home 3 quick move-in walk-through | Reel | Filmed, waiting to post | Planned for Oct 30 | Add the offer end date |
| Neighbor-friendly update from the street | Photo post | Planned | Planned for Nov 9 | Photos from the next visit |
| Grand opening weekend countdown | Story set | Planned | Planned for Nov 1 | Needs final hours and offer |
| Landscape crew before and after | Carousel | Idea | Ask the builder for permission | |
| Homeowner story, first family in | Reel | Waiting on you | Builder picks the family and approves the release |
We shoot at each ambassador visit, post to Facebook and Instagram, and use the posts to promote the incentives. The owner does not need to be on camera for any of it.
Where this comes from in a live account: our scheduled-post tool and the content log. Sample data.
Crews
Buyers like to see who builds the homes. Long-time crews are a selling point, and people appear only with their own permission.
| Crew | Years with this builder | Spotlight | What to show |
|---|---|---|---|
| Finish carpenter crew | 11 | Filmed | Clip of the staircase trim; filmed, waiting for the builder to approve the cut, then posted |
| Framing crew | 8 | Posted | Time-lapse of a wall going up, posted with the crew names the builder approved |
| Paint and drywall crew | 9 | Planned | Shoot planned for the next visit |
| Landscape crew | 6 | Idea | Before and after of the shared drive |
Where this comes from in a live account: the monthly check-in and the content log. Sample data.
Next shoot
An ambassador visits the community, shoots photos and video on an iPhone, and the content goes into the queue above.
Sat Nov 7, in 11 days. Added for grand opening weekend; regular visits are monthly.
| Visit | Photos | Videos |
|---|---|---|
| Oct 23 | 58 | 11 |
| Sep 23 | 44 | 7 |
| Aug 25 | 51 | 9 |
Where this comes from in a live account: the ambassador visit log and the monthly check-in. Sample data.
Incentives
Each offer is posted with its end date, so posts and ads say the same thing as your sales team.
| Offer | Ends | Posts | Ad |
|---|---|---|---|
| Grand opening weekend offer Upgrade allowance on any home reserved opening weekend | Nov 8 in 12 days | Countdown story set, tour reel | Grand opening weekend |
| Quick move-in: Home 3 Ready in 30 days, landscape package included | Dec 1 in 35 days | Home 3 walk-through reel | Quick move-in Home 3 |
| Early pricing on Phase 2 Early pricing on the three Phase 2 homes until release | Dec 18 in 52 days | Phase 2 announcement post | Model-home tour |
Where this comes from in a live account: the monthly check-in and the ad account. Sample data.
Paid social
Ads promote the incentives and the quick move-in homes to people near the community.
| Ad, last 28 days | Spend | Impressions | Clicks | Cost per click |
|---|---|---|---|---|
| Model-home tour | $640 | 41,200 | 812 | $0.79 |
| Quick move-in Home 3 | $410 | 24,800 | 503 | $0.82 |
| Grand opening weekend | $250 | 15,100 | 337 | $0.74 |
| Total | $1,300 | 81,100 | 1,652 | $0.79 |
We show spend, impressions and clicks. Buyer inquiries are not captured yet (see Inquiries below). We do not show lead-form counts: lead forms are not set up in the ad account.
Where this comes from in a live account: the Meta ad account. Sample data.
Reviews and messages
What people said, and what we answered.
We reply to comments and messages in your voice and flag anything that needs the owner. Reviews are answered with the builder's approval.
Where this comes from in a live account: the review profiles and the inboxes for the social accounts. Sample data.
Inquiries (Proposed)
No inquiry source is connected to this page today.
Until that log exists this page shows no inquiry counts. Buyer messages and comments are answered under Reviews and messages above, and ad clicks are under Paid social. We do not show lead-form counts: lead forms are not set up in the ad account.
Where this comes from in a live account: a monthly inquiry log from the sales office, once one exists (Proposed). Sample data.
Proof library
The reviews, finished-home reels and homeowner stories you have approved, ready to use in posts and ads.
Sample data: these quotes are invented for the demonstration.
Where this comes from in a live account: the review profiles and the content log. Sample data.
Website
Did the posts send people to the community website? This shows where visitors came from and what they opened.
| Source | Visits |
|---|---|
| Google search | 690 |
| Direct | 480 |
| 410 | |
| 260 |
| Page | Visits |
|---|---|
| Floor plans | 520 |
| Quick move-in homes | 390 |
| Model-home tour | 310 |
Where this comes from in a live account: Google Analytics, in the monthly report. Sample data.
What we need from you
Plain asks, one at a time. Each one is read-only or a simple share, and none involves buyer names, contracts or payments.
| What | Status |
|---|---|
| Instagram and Facebook Insights access Partner access, Insights only. It lets us show reach and what worked. | Done |
| Google Business Profile manager invite So we can post and reply there for you. | Waiting on you |
| Google Analytics Viewer and Search Console, read only To show whether posts bring people to your site. | Waiting on you |
| One view-only folder of finished-project photos Sharp photos make better posts than phone shots alone. | Not asked yet |
| A simple monthly inquiry log, with no names or phone numbers Date, where it came from and how far it got. It shows which posts matter. | Not asked yet |
Where this comes from in a live account: the access checklist. Sample data.
What homeowners are saying, in their own words. Sample data: these quotes are invented for this demonstration.
From check-ins and site visits with the on-site team: where we are · what we're working on. Every note is dated and sourced.
The home 3 quick move-in walk-through. Crew spotlight on the finish carpenter.
Monthly check-in, Oct 25Quick move-in on home 3 with a landscape package.
Monthly check-in, Oct 25Where it's going: the plan, built from the records above.
What to bring to the builder, ready to paste.
The sections below hold the dated records the story above is built from.
5 more in the feed below.
All on track. Checked: progress update current, on-site visit in the last 45 days.
Every visit, review, and post becomes a signal, an action, then proof.
Captured counts this community's records; each other step counts threads with a record at that stage.
19 content items logged, latest Oct 26
Not recorded yet
Not recorded yet
Content Posted
19 confirmed posted
1 more thread: Project events.
Planned: Model home grand opening weekend Sat 11/7 and Sun 11/8, 11 a.m. to 4 p.m
5 earlier items on the timeline.
22 earlier records, Jul 26 to Oct 24.
From monthly check-ins and on-site visits only. A blank cell means nothing was recorded that month.
| Month | Incentives | Harder to sell |
|---|---|---|
| Oct 2026 | Upgrade allowance on any home reserved opening weekend; quick move-in on home 3 with a landscape package Check-in · Oct 25 | Home 3, the narrowest floor plan, is the hardest to show well in photos; film a close-up of the first-floor bedroom Check-in · Oct 25 |
Photos from the field: the 58 photos and 11 videos from the latest ambassador visit are kept in the shared content library and are not shown in this sample. Latest on-site capture: Oct 23, 2026.
The owner update appears here once the page finishes loading.
Maple Court Homes (Demo), as of Oct 26, 2026 (source: Sample Project Log (invented data)). Last on-site visit: Oct 23, 2026 (site visit). 19 content items logged in the last 30 days. Upcoming: Model home grand opening weekend Sat 11/7 and Sun 11/8, 11 a.m. to 4 p.m. Partners since Jul 26, 2026.
Every number on this page comes from a dated Project Log or community record. In this sample, those records are invented.